Advertising on Social Media and its Role in E-Marketing - A Survey Study of A Sample of Facebook Audience
Keywords:
E-Marketing, Social Media, Advertising, Facebook, E-AdvertisingAbstract
This research aims to identify the nature of electronic advertising on social media sites and the extent of the audience's interaction with it on the one hand, and the services this type of advertising provides to the consumer and the support it provides for electronic marketing on the other hand.
The research targeted a random sample of the audience exposed to electronic advertising on social media sites, where an electronic form was distributed to (250) individuals as a sample for the research by publishing and distributing it electronically on three electronic commercial sites that broadcast their advertisements via social media sites, with (100) forms on the (Amazon Iraq) page and (75) forms on each of the (Fallujah Open Market and Erbil Open Market) pages.
The research included three main topics, the first of which represents the methodological framework of the research, while the second topic discussed the nature of digital advertising and its types, and the third topic reviewed the most important results reached by the research by presenting, analyzing and interpreting the results.
The research problem was represented by the following main question (What is the nature of electronic advertising on social networking sites and what is its role in the marketing process?), and the research objectives were determined by a number of points, the most important of which were (knowing the motives and goals achieved by electronic advertising on social networking sites and knowing the extent to which electronic advertising contributes to changing consumer purchasing convictions).
References
Iraqi Law for Advertising, Publishing and Publicity Offices. (1971). No. (45) Article (First/4).
Buthaina Ghadiri. (2015). The role of electronic advertising in directing consumer behavior. N.E.
Bassam Fanoush Al-Junaid. (2018). Civil liability for online commercial advertisements (volume 1st edition). Egypt: Arab Studies Center for Publishing and Distribution.
Ben Yaqoub Al-Taher, Sabaa Faiza. (2018). Consumer protection mechanisms in the face of electronic advertisements. The Third National Forum Conference on the Consumer and the Digital Economy.
Rasha Ali Jassim Al-Amiri. (2020). Legal aspects of civil protection of the consumer from misleading in electronic commercial advertisements. Tikrit University Journal.
Zahraa Muhammad Khadir. (2021). The role of electronic advertisements in arranging consumer purchase priorities for preventive medical goods. University of Baghdad: N.E.
Saeeda Ghurab, Aisha Thabet Saghir, Boujamaa Aouni. (2020). Interaction with electronic advertising via social networking sites. The Fourth International Forum on Distinguished Performance of Organizations and Governments. Algeria: University of Ouargla.
Samir Muhammad Hussein. (1995). Media Research. Cairo: Alam Al-Kutub.
Safaa Hassan Hussein and Nour Ahmed Khammas. (2018). Using Multimedia Communication in Digital Advertising. Iraq: n.d.
Abdullah Dheeb Mahmoud. (2012). Consumer Protection in Electronic Contracting (First Edition Volume). Amman: Dar Al-Thaqafa for Publishing and Distribution.
Iraqi Consumer Protection Law No. (1) Chapter Three Consumer Rights. (2010). Text of Article (6/First), Text of Article (7/Fifth).
Linda Qurish and Ratiba Younesi. (2016). Using Electronic Advertising in the Marketing Field in the Algerian Institution. Algeria: n.d.
Muhammad Abdul Hamid. (2000). Scientific Research in Media Studies. Cairo: Alam Al-Kutub.
Muhammad Abdul Hassan Al-Amri, Jaafar Shahid Hashim. (2012). The Role of Electronic Media in Consumer Protection: A Field Study of Misleading Advertisements on the Internet. Journal of the Faculty of Arts, p. 541.
Mustafa Hamid Al-Taie, Khair Mayad Abu Bakr. (2007). Scientific Research Methods and Their Applications in Media and Political Science. Alexandria: Dar Al-Wafa for Printing and Publishing.
Mowaffaq Hammad Abdul. (2011). Civil Protection of the Consumer in Electronic Commerce Contracts (Volume 1st Edition). Zain Legal Publications.
Mary Kazim Obaid Al-Khaikani. (2022). Advertiser Liability for the Risks of Electronic Commercial Advertisements. Babylon: University of Babylon.
Nael Abdul-Hafiz Al-Awamleh. (1995). Scientific Research Methods - Theoretical Foundations and Their Applications. Amman: Dar Al-Jamia Al-Urduniya.
