The Implications of Israeli Propaganda Towards Operation Flood of Al-Aqsa, by The Times of Israel Website - An Analytical Study

Abstract

The scales changed with the emergence of the media, as the Israeli occupation government adopted a new form of propaganda based on soft power in reversing and framing facts, in order to influence Palestinian public opinion, by simulating their emotions and needs.
One of the prominent experiences in this regard is Israel's exploitation of the media to complete its propaganda operation in the world in general and in the Middle East and Palestine in particular; In order to establish itself as a state with its origins in the region, and in order to enable its occupation of Palestine. Before the emergence of the media, field clashes were the main way that brought the Palestinian together with his Israeli enemy directly, but after the emergence of the media, there became another medium that brought together the Palestinian people with the Israelis, whether they were individuals, leaders, commands or institutions, and this in turn created a new arena for this conflict that was based primarily on soft power.
The Israeli occupation has practiced various forms of violence and oppression against the Palestinian people in order to control the Palestinian land, exclude the Palestinians from their land, and steal their property. In addition to beating with iron and fire, Israel has used propaganda directed towards the Palestinians in particular since the occupation of Palestine and even before that, which in turn was based on intimidation and inciting fear and terror. 
This research mainly discusses the propaganda contents towards the Al-Aqsa Flood operation that the Times of Israel website adopted to the world and the incitement of public opinion towards this operation and the Palestinian people in particular, and the sources and goals behind these contents, as well as the transformations that the media made in these contents, and its future and results on the ground:
1. The results of the research showed that the Israeli occupation used various propaganda methods to serve its goals through the (Times of Israel) website, so it worked to attract the recipient by focusing on social needs and desires by (46%), so we see that in light of the Palestinian citizen’s suffocation from the Israeli authority, and the low standard of living, it focused on his need for a safe and good job opportunity, and his need for freedom and easy movement, and that what the operation produced The Al-Aqsa Flood is a purely terrorist act, according to their claim, knowing that the real reason for this operation is primarily and fundamentally the Israeli occupation, and that the state of closure is primarily due to this occupation and its actions against Palestinian citizens.
2. The research results showed that other categories of propaganda were ranked in order, including political, economic, and religious to a lesser extent.
3. The research results showed that the analysis showed that the propaganda discourse that was directed through the "Times of Israel" website took a positive direction in most of the analysis samples, where its percentage reached (75%).
4. The results of the study showed that the promotional publications of Israeli propaganda were linked to goals that reached (42%) in order to influence the largest possible number of the public to achieve what they want.