Cognitive Discourse Analysis: A New Approach of Analyzing Intertextuality in Spoken Presidential Debates
The aim of this study is to present the field of cognitive discourse analysis , its historic background and testing its validity through the selection of one linguistic phenomenon, which is intertextuality. However , unlike the presented theories which tackled intertextuality , the current study will handle this phenomenon cognitively; taking the hearer's not the speaker's point of view into consideration finding , thus, a new approach of analysis cognitively determined. Some spoken presidential election debates in USA in 2016 are going to be chosen as the data of this study. The main concern of this study is to trace intertextuality in this kind of discourse and this is going to affect and persuade the hearers to take their decisions of election. Also, it is hypothesized that intertextuality can be traced back in cognitive discourse analysis by the use of specific model of analysis outlined here. The study concludes that no text can be understood without relying on intertextuality in its new definition as a cognitive and unconscious process that the hearer relies upon every minute he has a stimulus ( whether linguistic or not ) coming into his mind. The study comes with some recommendation and suggestions for further studies.